Mater Nappies take out Product of the Year

Mater Nappies take out Product of the Year

Australian consumers have voted Mater Nappies as Baby Care Product of the Year 2016.

More than 14 000 household shoppers, surveyed as part of Australia’s largest independent consumer survey* of new products, have backed the 3000 midwives and mums who were part of the unique Mater Mothers’ Hospitals baby care product co-creation process.

Product of the Year is the world’s largest consumer-voted award for product innovation and aims to guide consumers to the best products in the market, serving as a shortcut for shoppers, saving them time and money.

Mater’s Director of Brand and Marketing Projects Tania Alves said Mater Nappies were able to meet the rigorous criteria set by Product of the Year as a result of the unique co-creation process.

“Mater Nappies bring innovation and exceptional care to the category, through our product quality and unique co-creation process which involved 3000 midwives and mums across Australia,” Ms Alves said.

“Mater Nappies offer the best performance in market, supported by independent lab testing and consumer reviews, and now further supported by the Product of the Year win.”

“We are very proud that Mater is the first and only hospital brand in the world to develop its own range of disposable nappies, which are endorsed by midwives and loved by mums across Australia. This award win gives us a great opportunity to thank all those who made Mater Nappies possible.”

The Mater Nappies as well as the rest of the maternity and baby care products in the range stand to support mums with products that are safe, ethical and affordable, continuing the exceptional care from Mater Mothers’ Hospitals into the home.

Proceeds from the Mater maternity and baby skin care products and Mater Nappies support Mater Little Miracles to fund important research projects that will give babies throughout Australia the best possible start in life.

Mater Mothers’ Hospitals Director of Women’s Health Services, Maree Reynolds said she was delighted to see Mater Nappies achieve another outstanding accolade.

“As Australia’s largest maternity service, Mater Mothers’ Hospitals is dedicated to providing exceptional care to mothers and their babies in hospital as well as continuing that care into people’s homes,” Ms Reynolds said.

“Mater maternity and baby care product range offers families quality products from a trusted hospital brand.  The win is testament to Mater’s commitment to exceptional care, every time.”  

The Mater maternity and baby care product range is available at selected Woolworths, IGA and Supa IGA stores in Queensland, Mater Pharmacy and at selected pharmacy stores nationally. For retail stockists and online ordering visit www.matermothers.org.au or call 1300 162 837. 

*Survey of 14 422 people by Nielsen.

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