The Mater maternity and baby care product range was officially launched in eleven Woolworths Supermarkets in Brisbane, Redland and Springfield. These are the same, familiar products used at Mater Mothers’ Hospitals.
In store for the launch was Mater Mum and co-creator, Erika Little, who was involved with testing and development of the product range from the beginning and is delighted to see the range achieve this milestone.
“I loved being a part of the co-creation process. We tried and tested each of the products and all of our feedback was taken on board, until the products were perfected,” Erika said.
“I would recommend the Mater products to families far and wide and I am thrilled that more parents will be able to find out about them, just by going to Woolworths to do their usual grocery shopping.”
“Even though my son Abel is no longer a baby, we are still using the Mater products, particularly the skin care range, because I trust that I can safely use these products on his skin especially when it becomes dry and sensitive,”
Erika said. Co-created by Mater Midwives and Mums, our products are innovative and the first of their kind internationally to be created by a maternity hospital.
Proceeds from the Mater maternity and baby care product range will go towards Mater Little Miracles to help fund specialist life-saving care and research projects that give babies throughout Australia the best possible start in life.
You can find the Mater maternity and baby care products range in the following Woolworths Supermarkets:
Queensland’s first 24/7 Pregnancy Assessment Centre
New Parenting Support Centre group sessions
Influenza—information for pregnant women and mums